Capture SmartStart: Idea & Demand Management

A Solid Foundation for Your Digital Transformation Journey.

Organizations focusing on continuous development utilize Demand management for a fixed pipeline of new ideas and improvements, and that is why we have put together a comprehensive guide to achieve this goal faster. Capture SmartStart, our recently launched service package, aims to support seamless adoption of Enterprise Project Management, including Idea & Demand Management.

In this article, you will find out how Capture SmartStart facilitates Idea & Demand Management within organizations by providing out-of-the-box capabilities and a clear path for implementation based on ServiceNow Strategic Portfolio Management in just 4 weeks.

What is Idea & Demand Management?

It is the strategic process of capturing, consolidating, and managing ideas and demands from across the enterprise for the purposes of evaluation, comparison, prioritization, and approval or rejection based on the needs of the organization.

Why is effective Idea & Demand Management so beneficial?

Its main benefits include:

  • Enabling organizations to focus on delivering the highest value requirements while optimizing available resources.
  • Ensuring that projects and initiatives are aligned with business goals and deliver maximum business value.
  • Helping to identify demand gaps and make necessary changes to business strategy.
  • Improving overall production effectiveness.
  • Maximizing customer satisfaction.

Idea & Demand Management brings value to all aspects of the business, where someone can submit an idea for improvement, including ITSM, CSM, HR and Production. It enhances IT Service Management by strategically aligning service offerings with user needs, enabling proactive resource planning and cost optimization to ensure timely and cost-effective service delivery.

How to implement Idea & Demand Management effectively?

It has never been easier! We have put together our 15+ years of experience filled with various implementation cases to help you kickstart and improve your Demand Management process in the most effective way possible.

With our Capture SmartStart package, you can be up and running in 4 weeks.

How is this possible? We provide you with:

  • An Idea & Demand Management Playbook: A comprehensive, ready-to-use guide based on our implementation expertise and industry best practices.
  • Adjusted interface of the ServiceNow Idea & Demand module for effective utilization.


Capture SmartStart Idea & Demand Management Playbook

We aim to guide you effectively using the ServiceNow SPM Demand Management platform.

Our comprehensive playbook is based on the 3 critical components of effective operation:

  • People (Roles),
  • Processes,
  • Technology-Tool.

This unique approach enables organizations to launch their Idea & Demand Management initiatives effectively from day one and seamlessly scale as their needs evolve.

Watch our 1-minute video for a quick overview:

Idea & Demand Management

The Idea & Demand Management process provides you with:

  • Clear objectives and principles.
  • Simplified and properly tested sub-processes.
  • Different use cases.

Idea & Demand Management Roles

Well-defined roles are essential for the smooth execution of the Demand Management process. Capture SmartStart identifies specific roles required for the process, ensuring accountability and efficiency in managing demands. Our Playbook clearly describes the responsibilities and objectives of these roles. These descriptions are supported by real-life examples so that by the end of the playbook, you will clearly understand who is performing what action.

Idea & Demand Management Tool

A centralized software solution is crucial for supporting Idea & Demand Management capabilities. Capture SmartStart optimizes the ServiceNow SPM platform feature-rich interface for aligned and practical usage, adjusted to the roles and processes described in the Playbook.

The following screenshot presents the Demand Workbench, a central location for viewing and assessing demands in real-time.



The Capture SmartStart Idea & Demand Management offering provides a Playbook with well-defined roles and processes for efficiency and consistency, as well as a centralized, easy-to-use platform for efficient idea and demand collection and evaluation with its best-in-class functions for informed decision-making. Our offering enables organizations of all sizes to streamline processes, optimize resource allocation, and drive innovation in the digital age.

Download our whitepaper to learn more about Capture SmartStart and stay tuned for the next episode of 101 series.


Capture SmartStart_Overview_Whitepaper_EN.pdf
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